In January , Jeffrey Katzenberg, then the head of Disney’s motion wrote a memo that ended up being circulated throughout Hollywood. In late January , fax machines were humming all across Hollywood, spreading the news that Jeffrey Katzenberg, then head of production. Cameron Crowe’s Jerry Maguire has plenty of memorable scenes, little moments that have lodged in pop-culture consciousness long after.

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Sincewe have slowly drifted away from our original vision of how to run our movie business. Not surprisingly, our control of our own destiny has been eroded.

Jeffrey Katzenberg “The World Is Changing” 1991 Disney Memo

The current condition of our business is typical enough of American businesses that an entire management theory has been developed to describe it. This theory is formally called the Product Life Cycle. It holds that businesses go through a natural development process that is comprised of four stages: InThe Walt Disney Studios had already been through the full cycle.

We arrived here fresh, energetic and ready to create an entire movie studio from the ground up. We succeeded spectacularly in growing a new business and re-starting the cycle. Now, there are ominous signs of the stagnation of Maturity which leads inexorably to the disaster of Decline.

I have no big opinions katzenbrrg Katzenberg, who seems to feel the producer’s natural love for the sound of his own voice.

But his ideas retain a lot of power, some because they are timeless “emphasis on creative story development,” we meet again! When there is fear and uncertainty, the people have craved bargain entertainment…. In the memo, he gives a list of proposed solutions: While Tom Hanks and Tim Allen were at their peaks when Toy Story was made, Pixar has an excellent track record for producing hits with non-A-list vocal talent. In fact, Katzenberg’s animated products tend to follow the “Kids movies aren’t just for katzeberg recipe a little too closely for my taste.

I wish the smart-alecky Shrek franchise would spend more time entertaining my kids and less time trying to entertain me. Also during that period, with the assistance of a box office bomb that Katzenberg had warned aboutDisney downsized its traditional animation studios. I also get the sense that post-Katzenberg Disney stays closer to the talent-development model than the megastar model Katzenberg decried. katzenber


How Year-Old Katzenberg Memo Changed Disney – Hit & Run :

Disney’s TV channel is powered by a vast army of adolescent apprentices, all of whom seem able to sing a little, dance a little, act a little and do a little comedy. Again, the result seems to be a lot of material people want to see.

Like all content, it’s getting harder to monetize, but it doesn’t seem to be extravagantly expensive to produce. We invite comments and request that they be civil and on-topic.

We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of Reason. We meno the right to delete any comment for any reason at any time.

The Princess and the Frog is an excellent movie, both in it’s musical story and animation. I think my wife and I both like it more than our four year old. Joshua Corning is correct. Fist of Etiquette He loved and cared about almost all the peoples of the world. And katxenberg, in turn, was beloved by the world, except in when he was criticized for his controversial cartoon Nazi Supermen Are Our Superiors.

Who’s idea was the vault? Sell a movie in the stores for 6 months, then never let it out again. Disney was on a roll from tobut that’s when they decided to open their own version of Jurassic Park. Seriously, does anyone like Animal Kingdom? Oh, my fucking god. After Cars 2 I’m beginning to worry that Pixar is losing its magic because of the studio suits.

Why else would they make a sequel to the only terrible Pixar movie if not just to make a quick few hundred million? I hope they don’t go down the path of mass producing movies that are crap but profitable instead of challenging and good.

I wasn’t too much of a fan of A Bug’s Life. It was okay, but I liked Antz more. Katzzenberg Bug’s Life wasn’t specatcular, especially when compared to other Pixar films, but it was still good. You’re right about Antz though, which, by casting Woody Allen as the lead, set up Dreamworks as the anti-Pixar in terms of humor and tone.

It was almost Objectivist in its themes. That’s why it got a sequel. Someone associated with Reason decrying smart-alecky-ness? How is this even possible? If it’s not Scottish, it’s crap. I and a bunch of katzenbrg travel writers met Katzenberg last year on the maiden voyage of the world’s largest cruise ship.


There was a real Poisidon Adventure vibe about the whole thing. I was glad Irwin Allen wasn’t aboard. And- Disney kateznberg have an army of behavioral psychologists or katzennberg covers this stuff beavering madly away away studying body language and nonverbal signaling in order to portray all sorts of exaggerated and stylized behavior for their animated characters especially females.

Remember, Katzenberg wrote that in Nobody then would have predicted the impact that DVDs and later Internet streaming would have on the movie industry, not to mention the rise of ubiquitous CG-generated content. The film industry at that time had carved a profitable niche for itself doing the sorts of things TV wouldn’t or couldn’t do. We are far from unique in this state of affairs… something I take little comfort from. It makes a link between movie making and movie marketing.

There simply is no such thing as a revenue floor. Celebrity can be an important bonus, but celebrity is really all about timing. And there is nothing scientific about the movie business. In almost every instance, the performance of a film in the ancillaries echoes its performance in domestic theatrical. One of the ways to combat the high cost of movie making is to create a haven for talent here at Disney.

The decision-making pyramid should remain short and squat, with a minimal distance between the place where the ideas come in and the verdicts get delivered. I firmly believe that the recent marriages between Japanese hardware makers and American movie makers may not be ones made in entertainment heaven.

Maybe his warnings actually worked. Bring in the katzeberg Cuban child! But apparently George Lucas doesn’t. That’s how we got Star Wars Episode I: Where’s my pizza rolls? Then why don’t you ever transform in your youtube videos? What kind of Mickey Mouse outfit are they running at Disney anyway?

C’mon – it needed to be said. Sounds like a plan dude.

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