Skuteczna reklama “Creative”. Company. Skuteczna reklama – John Caples, Fred E. Hahn. Book. Skuteczna reklama FB. Company. Skuteczna reklama John. Skusta Clee Jay. Financial Company. Skuteczna reklama – John Caples, Fred E. Hahn. Book Company. Skuteczna reklama w internecie – SK studio. Tested advertising methods by John Caples(Book) 72 editions published between and in 7 languages and held by 1, WorldCat member.

Author: Dobar Tezilkree
Country: Panama
Language: English (Spanish)
Genre: Technology
Published (Last): 3 February 2004
Pages: 457
PDF File Size: 10.97 Mb
ePub File Size: 10.65 Mb
ISBN: 980-3-65767-471-3
Downloads: 13383
Price: Free* [*Free Regsitration Required]
Uploader: Zolosida

Knowledge of the most frequently used motifs, subjects, cancellations of advertising, the role of the role of brand hero. How to make your advertising make money by John Caples Book 5 editions published between and in English and held by WorldCat member libraries worldwide. Advertising’s image, social, political. A practical guide, etc by John Caples Book 1 edition published in in English and held by 1 WorldCat member library worldwide.

Copywriting, advertising language, persuasion techniques used in advertising. Reklamma course is not currently offered. Copyright by University of Warsaw. Skip to main menu Skip to submenu Skip to content.

Caples, John

Ways to maintain relationships with customers. Knowledge of marketing environment, 4.

Harackiewicz T, Rydel M. Competence Student understands conceptual, theoretical apparatus useful for the analysis of impacts of advertising; can recognize the persuasive techniques of advertising. Assessment methods and assessment criteria:.

You are not logged in log in. Podstawy, Difin, Warszawa Basic preparation guidelines strategic marketing planning and defining marketing environment. The history of advertising. Faculty of Journalism, Information and Book Studies. The lecture presents the impact of technology on consumer behavior, analyzes the mechanisms of building a persuasive message based on a cognitive central and peripheral affective way of influence.


Their importance and links with advertising. The impact of advertising and resistance to communication. It also presents a psychological research methods used in the analysis of persuasive communications including in particular the projection techniques. The impact of marketing on the individual, society and the market. Basic knowledge of marketing concepts; marketing mix, promotion mix, the determinants of advertising effectiveness.

Creation of advertising messages Other competences 1. The construction and management of the brand. Also features an interview with Judge Hilliard Comstock, who shares his personal recollections of working with Burbank and reflects on his character.

Most widely held works by John Caples. The interactive lecture describes the issues connected with applied psychology to analyze the persuasive messages. Concepts and forms of advertising.

The lecture introduces students to applied psychology, used to analyze marketing communication with particular emphasis on the knowledge of perception, memory and motivation of human and the emotions. Marketing environment, consumer behavior, relationships with customers.

Components of strategic marketing planning. Basic skills of planning, selection of resources and team and to carry out an advertising campaign. Theoretical knowledge tested by the written exam.

The advantages and disadvantages of media reklamowych. Xiao shou da shi jiu bei de guang gao chuang yi fa by Ka bo er yue han Book 3 editions published between and in Chinese and held by 9 WorldCat member libraries worldwide. Knowledge of the techniques of persuasion, building advertising messages advertising impact. Can recognize the basic mechanisms of the advertising impact on consumer at the design stage, the receipt and ex-post studies of advertising.


Course descriptions are protected by copyright.

Knowledge of communication channels, advertising media, their advantages and disadvantages, ATL and BTL campaigns, advertising forms Xiao shou da 19 bei di guang gao chuang yi fa by John Caples Book 1 edition published in in Chinese and held by 2 WorldCat member libraries worldwide. Making ads pay by John Caples Book 6 editions published between and in English and held by WorldCat member libraries worldwide.

Advertising for immediate sales by John Caples Book 7 editions published between and in English and held by 69 WorldCat member libraries worldwide. Marketing mix product, price, place, promotion. Tested advertising methods; how to profit by removing guesswork.

Psychology of Advertising – Courses – Uniwersytet Warszawski – USOSweb

Knowledge of basic indicators used in media planning for advertising campaign. Reklaama characters and actors in advertising – man, authority, baby, gender, physical attractiveness, stereotypes, emotions, humor, mood, event.

It focuses on explaining the influence mechanisms used In advertising. Advertising’s image, social, political, Advertising in the process of communication advertising, public relations, sponsorship.

The student knows how to analyze advertising in the perspective of operational and critical theory.

You are not logged in log in.